In business for nearly 100 years, Mizunos corporate philosophy is 'to contribute to society through the advancement of sports and quality sporting goods'. The golf product line is known for its long tradition of quality and performance products aimed at serious players. Player adoption of Mizuno product is high, attested to by the fact that Mizuno can boast the title No 1 Iron on the PGA Tour for Eight Consecutive Years In addition to iron sets, Mizuno's product line includes woods, wedges and utility clubs for both men and women.