Titleist TruFeel Optic Yellow Golf Balls

New Core and Aerodynamic Technologies Deliver More Long Game Distance, Enhance Best-in-Class Low Compression Performance. The new Titleist TruFeel golf ball is engineered to deliver longer distance and excellent control for golfers who rely on the consistent performance and quality of the softest-feeling Titleist. Titleist TruFeel has been reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game. A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green. For golfers who prefer a very soft compression feel, Titleist TruFeel improves upon the prior generation DT TruSoft as the best performing golf ball in its class, offering a superior combination of soft feel, longer distance and short game control. "We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance,' said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. "In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel's low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love - and the playability on every shot that makes this ball a Titleist.' TruFeel is available in White and Optic Yellow, with a new Matte Red (Titleist's first matte offering) colour option to be added in January 2020. The new TruFeel sidestamp has been designed to double as an alignment aid.